Stories are authentic human experiences. Stories can also build relationships, and bring people closer together. Stories connect us to each other. Whether we are aware of it or not, stories have a huge impact on who we are, the way we learn, and the way we teach. A good story can capture the attention of a huge audience, and really cement a point that you are trying to make. Stories leap frog the technology and bring us to the core of experience.
In the context of social media, organizations, causes, brands or individuals identify and develop a core story. They create and display authentic meaning and purpose that others can believe in, participate with, and share. Stories are so important today because there is SO much information out there and stories can serve as an effective filtering agent. Good stories will get someone to pay attention without clicking on the next link, changing the channel, or flipping the page. So what makes up a “good and powerful” story? Most good stories will have the following elements:
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