It is never a dull moment in the world of Facebook ad optimization. For all you internet marketers out there, I am giving you a freebie for your next Facebook ad campaign.
One of my favorite passions in Facebook ad optimization is using my love for numbers to come up with correlations and relationships ahead of our competitors. As Facebook has more than 1 billion users, they have a very comprehensive database of targeting and running these tests require a lot of number crunching. This is very much akin to when I was testing quantitative finance algorithms on my Silicon Graphics Irix box back in the 1990's to try to extract opportunities for profit in the stock market.
At AppAddictive in our NYC headquarters, our team uses massive Excel sheets, collect data from all sources, make conclusions that allow us to achieve return on investment goals of our client.
This machine learning process discovers some insightful jewels that human guessing will never be able to find.
In one of our exercises, we discovered that Rihanna's fans are mostly political Democrats.
So, what can you do with this?
Suppose you are fund-raising for a Democratic candidate, you can create ads in Facebook Ad Manager and target Rihanna Fans. You can set #Rihanna under Precise Interests. And if you are targeting only people from your state you can add all the other geographic target. See screenshot below.